Welcome
Welcome to my website! This is my 16th year at GC and I’ve taught a number of courses here including: Consumer Behavior, Marketing Research, Social Media Marketing, Principles of Marketing, LGBTQ+ Marketing, and Sports Marketing (all VERY cool classes, except Marketing Research of course, which while being exceptionally beneficial, doesn’t generally come to mind for most of my students as being cool at all). My research is extremely varied and includes such diverse topics as issues related to Diversity, Equity & Inclusion, LGBTQ+ Marketing, Corporate Social Responsibility, and Consumer Behavior.
I have a remarkable (and beautiful) partner who is much more well read than I am, she also has strong opinions about the benefits of vitamins and organic foods, and in her spare time has become exceptionally knowledgeable about birds. My daughter is a scientist who received her doctorate in Chemistry (she’s married to another chemistry doctorate, among other things they have chemistry) and my son is seventeen and way too cool to be discussed here. If you game on a PS system he’s probably beaten you on FIFA at some point, probably after midnight.
I actually commute in to campus from north of Atlanta, but fortunately I get good mileage. It’s quite a long and not an exciting drive, but I’m reasonably good at it and use it as a serene attempt to avoid deer. And every now and then I’ll see an interesting animal (deer don’t qualify as interesting, nor do dead animals). In the last few years I saw some wild turkeys, a big turtle, some peacocks (I think they’d escaped from a nearby petting zoo), quite a large snake, a beaver, and I’m absolutely convinced that I saw a puma. The strangest encounter may be about 30 large live fish flopping on the road (but it’s a long story that lends itself better to a personal telling). I still haven’t seen a bear while driving. I’m unaccomplished at a number of sports, but mostly I’m a runner. While I’m definitely not fast compared a few years ago, or to people who are even moderately fast, I feel like I do pretty well, all things considered (but to be honest, the pandemic kind of crushed my running motivation). The running conditions of the last several Peachtree Road Races was crushing and 2020 wasn’t really even run, so all of my recent times stink, but in 2015 I managed it in about 48:00. I’ve generally kind of gravitated toward the 13.1. I’m hoping to get back into that and eventually to sub 2:00 for that again, but it might take a while since I haven’t been able to run nearly enough lately.
Before coming to GC I worked for eight or nine years with Cox Broadcasting, first as the VP for Research for its wholly-owned marketing research subsidiary, and then later as the Director of Perceptual Research for Cox Radio. My Doctorate and Masters are from Georgia Tech. I also have a Psychology undergrad from UGA. I started my professional career as a newspaper photographer and was nominated by Knight-Ridder for a Pulitzer in Spot News Photography. No, I didn’t win, but it was awfully cool just to be nominated. MY music photography of U2, The Police, Madonna, and many other artists has been published in numerous outlets (including as concert posters and tour materials for Lou Reed). My early shots of R.E.M. and the 80s Athens music scene were featured in a recent book about the origins of R.E.M. called Begin the Begin and R.E.M. actually has posted my pix on their FB, Insta, and Twitter feeds (they have, like, seven million followers!). I’m a big fan of classic movies, am transgender, and take food very seriously. Please don’t feel obligated at all, but if you don’t understand the trans thing at all (it’s so far from some people’s experience that I realize some people don’t) if you want some insight into the reasons for my gender transition here’s a facebook post describing why I felt that was important for me.
If you’re one of my students the best way to reach me is to email me at [email protected]. If you’re not one of my students then you can email as well, but I might not reply as quickly.
Joanna